{"id":4323,"date":"2023-02-17T11:43:22","date_gmt":"2023-02-17T10:43:22","guid":{"rendered":"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/?p=4323"},"modified":"2023-09-07T14:44:23","modified_gmt":"2023-09-07T12:44:23","slug":"nouveau-laureat-charles-martinelli-route-du-marche-3","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/2023\/02\/17\/nouveau-laureat-charles-martinelli-route-du-marche-3\/","title":{"rendered":"Laur\u00e9at promotion 2023: Charles Martinelli et Julien Touyet &#8211; Route du March\u00e9"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/09\/Exercise-Fitness-Workout-Aesthetic-Facebook-Post-4-1.png\" alt=\"\" class=\"wp-image-5077\" style=\"width:480px;height:402px\" width=\"480\" height=\"402\" srcset=\"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/09\/Exercise-Fitness-Workout-Aesthetic-Facebook-Post-4-1.png 940w, https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/09\/Exercise-Fitness-Workout-Aesthetic-Facebook-Post-4-1-300x251.png 300w, https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/09\/Exercise-Fitness-Workout-Aesthetic-Facebook-Post-4-1-768x644.png 768w, https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/09\/Exercise-Fitness-Workout-Aesthetic-Facebook-Post-4-1-155x130.png 155w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n<\/div>\n\n<div data-block_191a7f50656297f429ba2a943c14953d class=\"re-highlight-type-sticker alignfull\">\n  <div class=\"sticker__wrapper d-flex text-white justify-content-center justify-content-lg-start\">\n      <div class=\"sticker\" style=\"background-color:#ffbb61\">\n        <div class=\"sticker__content\">\n          <h4>Charles Martinelli et Julien Touyet &#8211; Route du March\u00e9<\/h4>\n          <hr>\n          <p>\n            \n          <\/p>\n        <\/div>\n        <div class=\"mb-4\">\n          <img decoding=\"async\" src=\"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/themes\/reseau-entreprendre-v2\/dist\/images\/logo-white_a5d88e1d.png\"\/>\n        <\/div>  \n      <\/div> \n   \n  <\/div>\n\n  <div class=\"highlight-type__wrapper d-flex flex-column\">\n    <ul class=\"highlight-type__list pl-0 mb-0\">\n                        <li class=\"hightlight-item d-flex\">\n            <div class=\"hightlight-item__content\">\n                            <p>D\u00e9couvrez le parcours de Charles Martinelli, premier laur\u00e9at de la promotion 2023 avec Route du March\u00e9.<\/p>\n\n                                        <\/div>\n          <\/li>\n                  <\/ul>\n    \n    <div class=\"highlight-type__nav w-100 d-flex justify-content-end  align-self-end\">\n      <div class=\"highlight-type__pagination align-self-center pr-3\">\n        <div class=\"\">\n            <span class=\"curr\" style=\"color:#ffbb61;\"><\/span>\n            \/<span class=\"count\"><\/span>\n        <\/div>\n      <\/div>\n\n      <div class=\"highlight-type__prev slick-arrow text-white p-3\" style=\"background-color:#ffbb61;filter: brightness(115%);\">\n        <svg class=\"icon d-block\" width=\"16\" height=\"28\" viewBox=\"0 0 16 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M15 1L2 14L15 27\" stroke=\"currentColor\" stroke-width=\"1.8\"\/>\n<\/svg>      <\/div>\n      <div class=\"highlight-type__next slick-arrow text-white p-3\" style=\"background-color:#ffbb61\">\n        <svg class=\"icon d-block\" width=\"16\" height=\"28\" viewBox=\"0 0 16 28\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M1 1L14 14L1 27\" stroke=\"currentColor\" stroke-width=\"1.8\"\/>\n<\/svg>      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-re-yellow-color has-text-color has-medium-font-size\"><strong>Quel est ton parcours personnel et professionnel ?&nbsp;<\/strong><\/p>\n\n\n\n<p>Depuis mon enfance,<strong> j&#8217;ai toujours \u00e9t\u00e9 un grand passionn\u00e9 d&#8217;agriculture<\/strong>. &nbsp;C&#8217;est donc naturellement que j&#8217;ai ensuite fait mon BEPA et BAC PRO agricole en alternance dans l\u2019\u00e9levage bovin du c\u00f4t\u00e9 de Rouen.&nbsp;Je connais tr\u00e8s bien cet environnement et cela constitue d&#8217;ailleurs une force commerciale ind\u00e9niable aupr\u00e8s des producteurs et artisans.&nbsp;<\/p>\n\n\n\n<p>J&#8217;ai ensuite valid\u00e9 un BTS MUC et une licence en Marketing en alternance \u00e9galement, dans l&#8217;entreprise SAPAG jardin (vente de mat\u00e9riel horticole et agricole). J&#8217;ai continu\u00e9 6 ans ensuite en CDI dans cette m\u00eame soci\u00e9t\u00e9. Par la suite, je suis parti ensuite un peu plus d&#8217;une ann\u00e9e en Australie afin de perfectionner mon anglais. A mon retour en France, j&#8217;ai travaill\u00e9 2 ans chez SERFI o\u00f9 j&#8217;\u00e9tais responsable logistique et coordinateur de travaux dans la r\u00e9novation des h\u00f4tels sur la moiti\u00e9 &#8220;Sud&#8221; de la France. J&#8217;ai beaucoup chang\u00e9 de voie professionnelle durant mon parcours, car j&#8217;aime les d\u00e9fis et me mettre parfois dans des situations inconfortables. Ce sont mes moteurs pour avancer dans la vie et m&#8217;\u00e9panouir.<\/p>\n\n\n\n<p class=\"has-re-yellow-color has-text-color has-medium-font-size\"><strong>Comment t\u2019est venue l&#8217;id\u00e9e de La Route du March\u00e9 ?<\/strong><\/p>\n\n\n\n<p>Lors de mon exp\u00e9rience de 4 ans en Alternance dans le monde de l\u2019agriculture, j\u2019ai pu remarquer que mes anciens patrons ne gagnaient pas leur vie en vendant en circuit long. Seule la vente directe leur permettait de gagner leur vie. Le probl\u00e8me c\u2019est qu\u2019ils n\u2019avaient ni le temps pour la prospection commerciale, ni les outils et comp\u00e9tences n\u00e9cessaires.&nbsp;De plus, l&#8217;organisation des march\u00e9s leur prenait \u00e9norm\u00e9ment de temps et d\u2019\u00e9nergie physique. <strong>J&#8217;ai compris qu&#8217;il y&#8217;avait de r\u00e9els d\u00e9fis \u00e0 relever pour faciliter la vie des agriculteurs<\/strong> qui travaillent sans cesse pour des revenus d\u00e9risoires.&nbsp;En 2016\/2017 avec l&#8217;\u00e9mergence et le succ\u00e8s des plateformes comme blablacar, Ubereat, Booking etc&#8230; qui font de l&#8217;apport d&#8217;affaire dans d&#8217;autres domaines d&#8217;activit\u00e9 que l&#8217;id\u00e9e a commenc\u00e9 \u00e0 doucement m\u00fbrir dans ma t\u00eate. <\/p>\n\n\n\n<p class=\"has-re-yellow-color has-text-color has-medium-font-size\"><strong>Comment expliquerais tu le concept en une ou deux phrases ?<\/strong><\/p>\n\n\n\n<p>Aujourd&#8217;hui, Route du March\u00e9 a pour ambition de rapprocher et de mettre en relation les consommateurs (BtoC et BtoB) des producteurs et artisans de la R\u00e9gion Sud dans le secteur de l&#8217;alimentation, le tout,  gr\u00e2ce \u00e0 des boutiques \u00e9quip\u00e9es de casiers r\u00e9frig\u00e9r\u00e9s associ\u00e9es \u00e0 une Marketplace (site internet qui est une place de march\u00e9).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/03\/1678301278143-1024x771.jpg\" alt=\"\" class=\"wp-image-4385\" style=\"width:512px;height:386px\" width=\"512\" height=\"386\" srcset=\"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/03\/1678301278143-1024x771.jpg 1024w, https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/03\/1678301278143-300x226.jpg 300w, https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/03\/1678301278143-768x578.jpg 768w, https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/03\/1678301278143-1536x1156.jpg 1536w, https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/03\/1678301278143-173x130.jpg 173w, https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/03\/1678301278143.jpg 1600w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">La futur boutique Route du March\u00e9 <\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-re-yellow-color has-text-color has-medium-font-size\"><strong>Pourquoi entreprendre, quel a \u00e9t\u00e9 l&#8217;\u00e9l\u00e9ment d\u00e9clencheur ?<\/strong><\/p>\n\n\n\n<p>Depuis mon enfance, j&#8217;ai toujours r\u00eav\u00e9 d&#8217;\u00eatre entrepreneur un jour. Pour <strong>cr\u00e9er un projet d&#8217;une grande valeur \u00e9conomique et social et cr\u00e9er de l&#8217;emploi<\/strong>. \u00c0 l&#8217;\u00e9poque, mon projet \u00e9tait d&#8217;avoir une ferme pour nourrir la &#8220;plan\u00e8te&#8221;,  aujourd&#8217;hui, c&#8217;est de venir en aide aux agriculteurs et artisans pour qu&#8217;ils aient enfin une qualit\u00e9 de vie en ad\u00e9quation avec le travail qu&#8217;ils fournissent.<\/p>\n\n\n\n<p class=\"has-re-yellow-color has-text-color has-medium-font-size\"><strong>Pourquoi as-tu voulu te faire accompagner par R\u00e9seau Entreprendre C\u00f4te d&#8217;Azur ?<\/strong><\/p>\n\n\n\n<p>Cela fait un moment que je suivais R\u00e9seau Entreprendre sur les r\u00e9seaux sociaux. J&#8217;ai ador\u00e9 leur \u00e9cosyst\u00e8me de d\u00e9veloppement d&#8217;un r\u00e9seau entrepreneurial bas\u00e9 sur la r\u00e9ciprocit\u00e9 et le b\u00e9n\u00e9volat.&nbsp;<strong>J&#8217;ai h\u00e2te de pouvoir aider \u00e0 mon tour l&#8217;association !<\/strong><\/p>\n\n\n\n<p class=\"has-re-yellow-color has-text-color has-medium-font-size\"><strong>Qu\u2019attends-tu de ton accompagnement ?<\/strong><\/p>\n\n\n\n<p>Comme c&#8217;est ma premi\u00e8re exp\u00e9rience entrepreneuriale, je suis conscient que ne peux pas tout conna\u00eetre et je manque d&#8217;exp\u00e9rience dans certains domaines. <strong>J&#8217;attends un suivi et une expertise via l&#8217;exp\u00e9rience d&#8217;entrepreneurs qui sont pass\u00e9s par l\u00e0<\/strong> avant nous. Sans aucun doute, \u00eatre accompagn\u00e9 par R\u00e9seau Entreprendre, va permettre de p\u00e9renniser l&#8217;entreprise sur le long terme.<\/p>\n\n\n\n<p class=\"has-re-yellow-color has-text-color has-medium-font-size\"><strong>Comment vois-tu La Route du March\u00e9 dans 3 ans ?<\/strong><\/p>\n\n\n\n<p>Dans 3 ans notre ambition est toute simple, quand les consommateurs penseront \u00ab&nbsp;produits locaux&nbsp;\u00bb en R\u00e9gion PACA, le nom de \u00ab&nbsp;Route du March\u00e9&nbsp;\u00bb leur vienne en t\u00eate. Et&nbsp;<strong>pourquoi pas commencer \u00e0 exporter le mod\u00e8le dans d\u2019autres r\u00e9gions de France<\/strong>.<\/p>\n\n\n\n<p>Au niveau du d\u00e9veloppement, apr\u00e8s l\u2019exp\u00e9rience du site pilote \u00e0 Grasse, <strong>nous envisageons d\u00e8s 2024 l\u2019ouverture d\u2019une boutique par mois dans les alpes maritimes et le var<\/strong> !<\/p>\n\n\n\n<p class=\"has-re-yellow-color has-text-color has-medium-font-size\"><strong>Quelque chose \u00e0 rajouter, une anecdote \u00e0 nous raconter sur toi ?<\/strong><\/p>\n\n\n\n<p>\u00c0 12 ans, alors que ma famille n&#8217;\u00e9tait pas du tout du milieu agricole, j&#8217;avais d\u00e9j\u00e0 un potager et un poulailler dont je m&#8217;occupais seul. Je vendais les l\u00e9gumes et les \u0153ufs pour pouvoir payer l&#8217;alimentation de mes poules et avoir un peu d&#8217;argent de poche.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-re-yellow-background-color has-background wp-element-button\" href=\"https:\/\/www.routedumarche.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u00e9couvrir Route du March\u00e9<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quel est ton parcours personnel et professionnel ?&nbsp; Depuis mon<\/p>\n","protected":false},"author":13,"featured_media":5084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,20,35],"tags":[22,23],"class_list":["post-4323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-laureat","category-laureats-2023","tag-decouvrez-le-parcours-de-charles-martinelli","tag-premier-laureat-de-la-promotion-2023","news",null],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laur\u00e9at promotion 2023: Charles Martinelli et Julien Touyet - Route du March\u00e9 - R\u00e9seau Entreprendre C\u00f4te d&#039;Azur<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le parcours de Koffi, Laur\u00e9at 2022 R\u00e9seau Entreprendre C\u00f4te d&#039;Azur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/2023\/02\/17\/nouveau-laureat-charles-martinelli-route-du-marche-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laur\u00e9at promotion 2023: Charles Martinelli et Julien Touyet - Route du March\u00e9 - R\u00e9seau Entreprendre C\u00f4te d&#039;Azur\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez le parcours de Koffi, Laur\u00e9at 2022 R\u00e9seau Entreprendre C\u00f4te d&#039;Azur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/2023\/02\/17\/nouveau-laureat-charles-martinelli-route-du-marche-3\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9seau Entreprendre C\u00f4te d&#039;Azur\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-17T10:43:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T12:44:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.reseau-entreprendre.org\/cote-d-azur\/wp-content\/uploads\/sites\/75\/2023\/02\/Exercise-Fitness-Workout-Aesthetic-Facebook-Post-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cotedazur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cotedazur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/cote-d-azur\\\/2023\\\/02\\\/17\\\/nouveau-laureat-charles-martinelli-route-du-marche-3\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/cote-d-azur\\\/2023\\\/02\\\/17\\\/nouveau-laureat-charles-martinelli-route-du-marche-3\\\/\"},\"author\":{\"name\":\"cotedazur\",\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/cote-d-azur\\\/#\\\/schema\\\/person\\\/0294acea63e3ebcf8e02e735e2adc8ce\"},\"headline\":\"Laur\u00e9at promotion 2023: Charles Martinelli et Julien Touyet &#8211; 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