{"id":7239,"date":"2022-02-16T17:19:45","date_gmt":"2022-02-16T16:19:45","guid":{"rendered":"https:\/\/www.reseau-entreprendre.org\/nord\/?p=7239"},"modified":"2022-04-13T12:47:07","modified_gmt":"2022-04-13T10:47:07","slug":"paroleatradein","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/nord\/2022\/02\/16\/paroleatradein\/","title":{"rendered":"Parole \u00e0"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"254\" height=\"254\" src=\"https:\/\/www.reseau-entreprendre.org\/nord\/wp-content\/uploads\/sites\/40\/2022\/02\/tradein.png\" alt=\"\" class=\"wp-image-7245 size-full\" srcset=\"https:\/\/www.reseau-entreprendre.org\/nord\/wp-content\/uploads\/sites\/40\/2022\/02\/tradein.png 254w, https:\/\/www.reseau-entreprendre.org\/nord\/wp-content\/uploads\/sites\/40\/2022\/02\/tradein-150x150.png 150w, https:\/\/www.reseau-entreprendre.org\/nord\/wp-content\/uploads\/sites\/40\/2022\/02\/tradein-130x130.png 130w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-re-blue-color has-text-color has-medium-font-size\"><strong><strong>Interview de Jean-C\u00e9dric BEKALE et Jack-Hermann NTOKO, co-fondateurs de TRADEIN et Laur\u00e9ats 2021 R\u00e9seau Entreprendre\u00ae Nord<\/strong><\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p style=\"font-size:15px\">Deuxi\u00e8me participation de <strong>TradeIn<\/strong> au CES : le Consumer Electronics Show qui s&#8217;est tenu \u00e0 Las Vegas du 5 au 7 janvier 2022. C&#8217;est le plus grand salon international de la technologie qui r\u00e9unit en un m\u00eame lieu plus de 1 700 entreprises exposantes, leaders d&#8217;opinion, d\u00e9cideurs politiques, m\u00e9dias et acteurs majeurs qui font la tech et l&#8217;innovation au niveau mondial. Une belle opportunit\u00e9 pour <strong>TradeIn<\/strong> de gagner en visibilit\u00e9 et pr\u00e9senter leurs nouveaut\u00e9s !<\/p>\n\n\n\n<h6 class=\"has-re-blue-color has-text-color wp-block-heading\" id=\"vous-avez-fait-partie-des-9-startups-selectionnees-par-la-region-hauts-de-france-pour-participer-au-ces-quels-etaient-les-criteres-d-eligibilite\"><strong>Vous avez fait partie des 9 startups s\u00e9lectionn\u00e9es par la r\u00e9gion Hauts-de-France pour participer au CES, quels \u00e9taient les crit\u00e8res d&#8217;\u00e9ligibilit\u00e9 ?<\/strong><\/h6>\n\n\n\n<p style=\"font-size:15px\"><br>Pour participer au CES, deux niveaux de validation sont requis. La premi\u00e8re validation est faite par la r\u00e9gion des Hauts-de-France et la seconde par le CES. Les crit\u00e8res d&#8217;\u00e9ligibilit\u00e9 sont : la maturit\u00e9 des projets, l&#8217;innovation et le caract\u00e8re international de l&#8217;offre et du march\u00e9.<br>La France \u00e9tait la deuxi\u00e8me d\u00e9l\u00e9gation la plus pr\u00e9sente au CES cette ann\u00e9e, apr\u00e8s les Am\u00e9ricains.&nbsp; Le CES, c&#8217;est le carrefour du monde o\u00f9 se confrontent diff\u00e9rents points de vue.<\/p>\n\n\n\n<h6 class=\"has-re-blue-color has-text-color wp-block-heading\" id=\"comment-se-deroule-ce-salon-decrivez-nous-un-peu-l-ambiance-qui-y-regne\"><strong>Comment se d\u00e9roule ce salon ? D\u00e9crivez-nous un peu l&#8217;ambiance qui y r\u00e8gne.<\/strong><\/h6>\n\n\n\n<p style=\"font-size:15px\">En amont du Salon, une communication est publi\u00e9e sur tous les exposants. Les entreprises en fonction de leurs int\u00e9r\u00eats peuvent identifier les exposants \u00e0 rencontrer. Aller au CES, \u00e7a ne s&#8217;improvise pas. Gr\u00e2ce au programme d&#8217;accompagnement de la R\u00e9gion, les startups r\u00e9gionales b\u00e9n\u00e9ficient d&#8217;atouts ind\u00e9niables pour convaincre et s\u00e9duire les grands comptes, percer sur le march\u00e9 fran\u00e7ais et international, et aborder efficacement cet \u00e9v\u00e8nement hors normes. Nous avons b\u00e9n\u00e9fici\u00e9 de journ\u00e9es de formation et de coaching de haut niveau en amont du salon. Des formations pour pitcher en anglais, sur la pr\u00e9sentation de sa solution, sur la gestion des contacts, les cartes de visite&#8230;un panel complet. Il faut n\u00e9anmoins rester prudent quand tu pr\u00e9sentes ton projet car il y a des risques d&#8217;espionnage industriel.<br>Sur le salon, nous sommes donc mieux arm\u00e9s pour g\u00e9rer les prospects, r\u00e9pondre aux questions et contacter ensuite rapidement les prospects. Il y a beaucoup de passage m\u00eame si cette ann\u00e9e \u00e9tait un peu particuli\u00e8re avec le Covid. N\u00e9anmoins les rendez-vous \u00e9taient de meilleure qualit\u00e9 qu&#8217;en 2020. Les visiteurs avaient vraiment cet objectif de d\u00e9couvrir des nouvelles innovations technologiques pour leurs activit\u00e9s professionnelles contrairement \u00e0 2020 o\u00f9 ils \u00e9taient plus spectateurs.<br>Les visiteurs pouvaient aller \u00e0 la rencontre des entrepreneurs dans le Pavillon France qui regroupait environ 120 start-ups.<br>Au CES, on est immerg\u00e9 dans une ambiance de technologie et d&#8217;innovation. On baigne dans un environnement international avec en continu des speechs, des slogans, des mots-cl\u00e9s orient\u00e9s technologie, rupture, innovation&#8230;<\/p>\n\n\n\n<h6 class=\"has-re-blue-color has-text-color wp-block-heading\" id=\"votre-technologie-a-donc-suscite-de-l-interet\"><strong>Votre technologie a donc suscit\u00e9 de l&#8217;int\u00e9r\u00eat ?<\/strong><\/h6>\n\n\n\n<p style=\"font-size:15px\">Oui tout \u00e0 fait. On avait d\u00e9j\u00e0 rencontr\u00e9 un franc succ\u00e8s lors de notre premi\u00e8re participation en 2020 et cela s&#8217;est r\u00e9it\u00e9r\u00e9. Effectivement, on sort d&#8217;une crise qui a r\u00e9v\u00e9l\u00e9 des probl\u00e8mes de tr\u00e9sorerie, d&#8217;impay\u00e9s dans le monde. Nous avons pu promouvoir notre solution TradeInsights. Elle permet d&#8217;\u00e9valuer instantan\u00e9ment le comportement de paiements et d&#8217;acc\u00e9der aux informations financi\u00e8res des entreprises. La sant\u00e9 financi\u00e8re \u00e9tant un enjeu crucial pour toute entreprise.<\/p>\n\n\n\n<h6 class=\"has-re-blue-color has-text-color wp-block-heading\" id=\"quels-etaient-vos-objectifs\"><strong>Quels \u00e9taient vos objectifs ?<\/strong><\/h6>\n\n\n\n<p style=\"font-size:15px\">En amont du salon, nous avions r\u00e9alis\u00e9 une \u00e9tude de march\u00e9 sur le potentiel am\u00e9ricain.<br>Trois objectifs \u00e9taient fix\u00e9s : pr\u00e9senter notre nouveau produit \u00ab TradeInsights \u00bb, conqu\u00e9rir le march\u00e9 am\u00e9ricain et nouer des partenariats \u00e0 l&#8217;international.<br>On a eu l&#8217;opportunit\u00e9 de rencontrer des acteurs bancaires, des assureurs et des fonds d&#8217;investissement am\u00e9ricains avec lesquels nous avons des \u00e9changes avanc\u00e9s pour pr\u00e9parer notre entr\u00e9e sur le march\u00e9 am\u00e9ricain.<br>On a pu interagir avec des clients et des entreprises am\u00e9ricaines pour pr\u00e9senter notre solution et voir comment ils r\u00e9agissaient.<br>C&#8217;est la richesse du CES, on rencontre des directeurs de l&#8217;innovation de PME\/ grands groupes qu&#8217;on ne pourrait pas rencontrer ailleurs. C&#8217;est un vrai gain de temps car ce type de rendez-vous aurait \u00e9t\u00e9 plus long \u00e0 \u00e9tablir sans ce salon.<br>L&#8217;\u00e9cosyst\u00e8me que nous avons cr\u00e9\u00e9 en France, nous ambitionnons de le dupliquer sur le march\u00e9 am\u00e9ricain. Notre prochaine participation au CES sera avec notre entit\u00e9 am\u00e9ricaine.<\/p>\n\n\n\n<h6 class=\"has-re-blue-color has-text-color wp-block-heading\" id=\"avez-vous-eu-le-temps-d-aller-au-casino\"><strong>Avez-vous eu le temps d&#8217;aller au casino ?<\/strong><\/h6>\n\n\n\n<p style=\"font-size:15px\">Tu sors de l&#8217;ascenseur et il r\u00e8gne une ambiance de jeu incroyable. On en a un peu profit\u00e9 pour faire une coupure. Mon jeu pr\u00e9f\u00e9r\u00e9 est la roulette. C&#8217;est une parenth\u00e8se distrayante de vivre la vie \u00ab made in \u00bb Las Vegas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:15px\"><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.tradeinsur.com\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.reseau-entreprendre.org\/nord\/wp-content\/uploads\/sites\/40\/2021\/12\/LogoTradeIn-1.png\" alt=\"\" class=\"wp-image-7026\" width=\"200\" height=\"104\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-re-blue-color has-text-color\" style=\"font-size:15px\"><strong>TRADEIN<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-re-blue-color has-text-color\" style=\"font-size:15px\">Effectif cumul\u00e9 : 600 collaborateurs<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-fondateurs de TRADEIN et Laur\u00e9ats 2021 R\u00e9seau Entreprendre\u00ae Nord<\/p>\n","protected":false},"author":119,"featured_media":7246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-7239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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