{"id":8986,"date":"2023-04-26T17:17:09","date_gmt":"2023-04-26T15:17:09","guid":{"rendered":"https:\/\/www.reseau-entreprendre.org\/nord\/?p=8986"},"modified":"2023-05-02T10:49:10","modified_gmt":"2023-05-02T08:49:10","slug":"temoignage-entrepreneuriat-feminin","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/nord\/2023\/04\/26\/temoignage-entrepreneuriat-feminin\/","title":{"rendered":"[C&#8217;est chez R\u00e9seau que \u00e7a se passe]"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-re-red-color has-text-color\" style=\"font-size:15px\"><strong>Les femmes sont de plus en plus nombreuses \u00e0 entreprendre et m\u00eame si des progr\u00e8s restent \u00e0 accomplir pour casser certaines barri\u00e8res, les exemples de mod\u00e8les f\u00e9minins ne manquent pas.<\/strong><\/h2>\n\n\n\n<p style=\"font-size:15px\">On vous partage le portrait de femmes entrepreneures, Laur\u00e9ates et Membres&nbsp;R\u00e9seau&nbsp;Entreprendre\u00ae Nord. Leurs parcours, leurs histoires, leurs exp\u00e9riences&nbsp;peuvent vous inspirer. D\u00e9couvrez le premier portrait.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"304\" src=\"https:\/\/www.reseau-entreprendre.org\/nord\/wp-content\/uploads\/sites\/40\/2023\/04\/EH-1.png\" alt=\"Les femmes sont de plus en plus nombreuses \u00e0 entreprendre et m\u00eame si des progr\u00e8s restent \u00e0 accomplir pour casser certaines barri\u00e8res, les exemples de mod\u00e8les f\u00e9minins ne manquent pas.\" class=\"wp-image-8992\" srcset=\"https:\/\/www.reseau-entreprendre.org\/nord\/wp-content\/uploads\/sites\/40\/2023\/04\/EH-1.png 272w, https:\/\/www.reseau-entreprendre.org\/nord\/wp-content\/uploads\/sites\/40\/2023\/04\/EH-1-268x300.png 268w, https:\/\/www.reseau-entreprendre.org\/nord\/wp-content\/uploads\/sites\/40\/2023\/04\/EH-1-116x130.png 116w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/><\/figure>\n\n\n\n<p style=\"font-size:15px\"><strong>Eglantine Horman<\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">Fondatrice de <strong><a href=\"https:\/\/www.cestbeauchezvous.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u2019EST BEAU CHEZ VOUS<\/a><\/strong><\/p>\n\n\n\n<p style=\"font-size:15px\">Laur\u00e9ate 2021<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:15px\"><strong>Raconte-nous ton parcours en quelques mots\u202f?&nbsp;<\/strong><\/h2>\n\n\n\n<p style=\"font-size:15px\">Passionn\u00e9e par l&#8217;univers de l&#8217;Habitat depuis tr\u00e8s jeune, j&#8217;ai pourtant choisi de faire mes \u00e9tudes en marketing international. En effet, j&#8217;ai toujours su que ma carri\u00e8re professionnelle aurait un lien avec ce secteur, peu importe les postes ou les types d&#8217;entreprises que j&#8217;int\u00e9grerais. J&#8217;ai d\u00e9marr\u00e9 en agence de publicit\u00e9 \u00e0 23 ans pour travailler sur l&#8217;image de marque de Castorama, pour ensuite rejoindre les \u00e9quipes marketing du groupe Adeo. L\u00e0-bas j&#8217;ai eu la chance d&#8217;intraprendre un projet en lien avec la d\u00e9coration d&#8217;int\u00e9rieur et ainsi me confronter \u00e0 la multitude de comp\u00e9tences requises pour d\u00e9velopper un business. C&#8217;est en 2019 que j&#8217;ai d\u00e9cid\u00e9 de quitter le monde du salariat pour lancer ma propre structure : C&#8217;EST BEAU CHEZ VOUS.<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Comment analyses-tu la place des femmes dans l\u2019entrepreneuriat aujourd\u2019hui ?<\/strong><br>Ma sensation est que les&nbsp;femmes ont toujours eu autant&nbsp;que les hommes cette volont\u00e9 et cette capacit\u00e9 d&#8217;entreprendre. Mais que la pudeur et l&#8217;organisation&nbsp;familiale les a davantage pouss\u00e9es \u00e0 monter des structures individuelles, plus souples mais aussi plus cach\u00e9es. Je trouve que depuis quelques ann\u00e9es nous voyons \u00e9merger de plus en plus d&#8217;entreprises&nbsp;\u00e0 forte ambition, avec des entrepreneures qui laissent de c\u00f4t\u00e9 cette pudeur et ce sentiment de culpabilit\u00e9 qui parfois inhibent. Encore trop peu nombreux, nous pouvons pourtant aujourd&#8217;hui tous citer des mod\u00e8les f\u00e9minins qui ont lanc\u00e9 des mod\u00e8les prosp\u00e8res. Pour moi les mentalit\u00e9s changent, et j&#8217;ai confiance dans la f\u00e9minisation du secteur par la jeune g\u00e9n\u00e9ration.<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>Quelle serait la meilleure fa\u00e7on de promouvoir la place des femmes dans l\u2019entrepreneuriat \u202f?&nbsp;<\/strong><br>Selon moi, cela passe par le storytelling. \u00c9couter les histoires de femmes qui se sont lanc\u00e9es, et pour qui cela a \u00e9t\u00e9 aussi dur et passionnant que pour les hommes. Pas plus, pas moins ! Inspirer est une chose, mais casser les id\u00e9es re\u00e7ues c&#8217;est pas mal non plus.<\/p>\n\n\n\n<p style=\"font-size:15px\"><strong>3 conseils \u00e0 une future cheffe d\u2019entreprise pour l\u2019aider \u00e0 se lancer et oser l\u2019entrepreneuriat<\/strong><br>Entreprendre est difficile, et la route vers le succ\u00e8s est longue, que l&#8217;on soit homme ou femme. Alors je pense qu&#8217;il faut se lancer dans quelque chose qui nous anime profond\u00e9ment et qui nous donne naturellement de l&#8217;\u00e9lan chaque jour. Entreprendre pour entreprendre n&#8217;est pas le bon moteur selon moi. Je pense aussi qu&#8217;il ne faut pas voir sa situation personnelle comme un frein mais au contraire comme une force. Les enfants par exemple sont le meilleur moyen d&#8217;\u00eatre un dirigeant empathique et efficace ! Enfin, je dirais qu&#8217;il faut relativiser le risque que nous croyons prendre en se lan\u00e7ant dans l&#8217;entrepreneuriat. Tentons-le, au pire nous aurons appris \ud83d\ude09<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les femmes sont de plus en plus nombreuses \u00e0 entreprendre et m\u00eame si des progr\u00e8s restent \u00e0 accomplir pour casser certaines barri\u00e8res, les exemples de mod\u00e8les f\u00e9minins ne manquent pas.<\/p>\n","protected":false},"author":119,"featured_media":8992,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages-laureats","testimonials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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