{"id":5495,"date":"2025-09-09T16:14:51","date_gmt":"2025-09-09T14:14:51","guid":{"rendered":"https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/?p=5495"},"modified":"2025-09-09T16:18:14","modified_gmt":"2025-09-09T14:18:14","slug":"alentours","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/2025\/09\/09\/alentours\/","title":{"rendered":"&#x1f331; Alentours : rapprocher les urbains de leur agriculture locale, avec J\u00e9r\u00e9my Lizarot et Charly Lassalle, laur\u00e9ats 2025"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-scaled.jpg\" alt=\"\" class=\"wp-image-5498\" style=\"width:474px;height:auto\" srcset=\"https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-scaled.jpg 2560w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-300x200.jpg 300w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-1024x683.jpg 1024w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-768x512.jpg 768w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-391x260.jpg 391w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-1536x1024.jpg 1536w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-2048x1365.jpg 2048w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-195x130.jpg 195w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/Photo-100x67.jpg 100w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n\n\n<p>Chez <strong data-start=\"327\" data-end=\"373\">R\u00e9seau Entreprendre Occitanie M\u00e9diterran\u00e9e<\/strong>, nous aimons les projets qui donnent du sens, qui bousculent les habitudes de consommation et qui r\u00e9inventent notre rapport au territoire. Avec <strong data-start=\"518\" data-end=\"531\">Alentours<\/strong>, c\u2019est exactement ce que proposent nos deux nouveaux laur\u00e9ats 2025, <strong data-start=\"600\" data-end=\"618\">J\u00e9r\u00e9my Lizarot<\/strong> et <strong data-start=\"622\" data-end=\"641\">Charly Lassalle<\/strong> : moderniser la distribution bio de proximit\u00e9 et reconnecter les citadins avec leurs producteurs locaux.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-re-red-color has-text-color has-link-color wp-elements-1d6e1c81d23397e27eae0e15438138bd\">&#x1f30d; Le constat : un bio de proximit\u00e9 \u00e0 r\u00e9inventer<\/h3>\n\n\n\n<p>Qui n\u2019a jamais r\u00eav\u00e9 de trouver, en bas de chez soi, des produits <strong>100 % bio, locaux, tra\u00e7ables et accessibles<\/strong>, dans une sup\u00e9rette aux horaires adapt\u00e9s et aux services modernes ?<br>C\u2019est ce manque, criant dans les zones urbaines, que J\u00e9r\u00e9my et Charly ont choisi d\u2019adresser. Leur ambition : <strong>offrir le meilleur du bio local<\/strong> dans une structure de quartier agile, conviviale et digitalis\u00e9e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-re-red-color has-text-color has-link-color wp-elements-183dd9f3e680121f0ef100b99daa8957\">&#x1f6d2; Une premi\u00e8re r\u00e9ussite qui en appelle d\u2019autres<\/h3>\n\n\n\n<p>En 2021, ils reprennent une \u00e9picerie bio familiale dans le quartier du Parc Montcalm \u00e0 Montpellier. Pari r\u00e9ussi : chiffre d\u2019affaires multipli\u00e9 par 5 en trois ans, offre modernis\u00e9e, services repens\u00e9s, et surtout plus de <strong>30 % de produits en direct producteurs bio<\/strong>.<br>Aujourd\u2019hui, <strong>Alentours<\/strong> est devenu un acteur incontournable de l\u2019alimentation responsable \u00e0 Montpellier, et s\u2019appr\u00eate \u00e0 ouvrir un <strong>deuxi\u00e8me magasin \u00e0 Port-Marianne<\/strong> en septembre 2025.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-re-red-color has-text-color has-link-color wp-elements-705265c660ea656d1e4634d2a97b0d48\">&#x1f46c; Une compl\u00e9mentarit\u00e9 pr\u00e9cieuse<\/h3>\n\n\n\n<p>Amis depuis la fac d\u2019\u00e9conomie, J\u00e9r\u00e9my et Charly se connaissent par c\u0153ur et se compl\u00e8tent parfaitement :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Charly<\/strong> est l\u2019expert du produit, du sourcing et de la relation avec les producteurs.<\/li>\n\n\n\n<li><strong>J\u00e9r\u00e9my<\/strong> met \u00e0 profit son exp\u00e9rience en finance et d\u00e9veloppement pour structurer, g\u00e9rer et animer les \u00e9quipes.<br>Ensemble, ils incarnent une g\u00e9n\u00e9ration d\u2019entrepreneurs d\u00e9termin\u00e9s \u00e0 prouver que le bio peut \u00eatre <strong>local, moderne et accessible \u00e0 tous<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-re-red-color has-text-color has-link-color wp-elements-dfe8fa870bb506fd600f7285ba2bc56c\">&#x1f680; Une ambition durable et territoriale<\/h3>\n\n\n\n<p>\u00c0 court terme, Alentours veut d\u00e9velopper son r\u00e9seau de magasins de proximit\u00e9 et structurer une petite centrale d\u2019achat. \u00c0 long terme, J\u00e9r\u00e9my et Charly imaginent un v\u00e9ritable <strong>r\u00e9seau r\u00e9gional<\/strong>, capable d\u2019amplifier l\u2019impact positif du bio local, de cr\u00e9er de l\u2019emploi et de renforcer le tissu \u00e9conomique.<br>Leur mission est claire : <strong>rendre le bio local incontournable dans la vie quotidienne des urbains<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-re-red-color has-text-color has-link-color wp-elements-09dc6b69a83fe93a844c63cc36da110f\">&#x1f91d; Un accompagnement engag\u00e9 par R\u00e9seau Entreprendre Occitanie M\u00e9diterran\u00e9e<\/h3>\n\n\n\n<p>Parce qu\u2019un tel projet de croissance ne se construit pas seul, <strong>J\u00e9r\u00e9my et Charly<\/strong> seront accompagn\u00e9s pendant deux ans par deux membres engag\u00e9s de notre r\u00e9seau : <strong>Thierry Daignes<\/strong> et <strong>No\u00e9mie Canales<\/strong>.<br>&#x1f64f; Merci \u00e0 eux pour leur disponibilit\u00e9, leurs conseils et leur r\u00f4le cl\u00e9 dans cette aventure entrepreneuriale.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-re-red-color has-text-color has-link-color wp-elements-e5dab0994eeedf73795479ef5925272a\">&#x1f44f; Bienvenue \u00e0 J\u00e9r\u00e9my et Charly !<\/h3>\n\n\n\n<p>Avec <strong>Alentours<\/strong>, ils prouvent que l\u2019on peut allier exigence, authenticit\u00e9 et innovation, au service d\u2019une consommation plus responsable et plus locale.<\/p>\n\n\n\n<p>Nous sommes fiers de les compter parmi nos laur\u00e9ats 2025 et impatients de voir <strong>Alentours grandir et rayonner<\/strong> bien au-del\u00e0 de Montpellier !<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/LOGO_ALENTOURS_horizontal_signature_couleur-1-1024x315.png\" alt=\"\" class=\"wp-image-5497\" style=\"width:328px;height:auto\" srcset=\"https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/LOGO_ALENTOURS_horizontal_signature_couleur-1-1024x315.png 1024w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/LOGO_ALENTOURS_horizontal_signature_couleur-1-300x92.png 300w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/LOGO_ALENTOURS_horizontal_signature_couleur-1-768x237.png 768w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/LOGO_ALENTOURS_horizontal_signature_couleur-1-1536x473.png 1536w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/LOGO_ALENTOURS_horizontal_signature_couleur-1-210x65.png 210w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/LOGO_ALENTOURS_horizontal_signature_couleur-1-100x31.png 100w, https:\/\/www.reseau-entreprendre.org\/occitanie-mediterranee\/wp-content\/uploads\/sites\/14\/2025\/09\/LOGO_ALENTOURS_horizontal_signature_couleur-1.png 1565w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/alentours.bio\/\">https:\/\/alentours.bio\/<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez R\u00e9seau Entreprendre Occitanie M\u00e9diterran\u00e9e, nous aimons les projets qui<\/p>\n","protected":false},"author":181,"featured_media":5498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#x1f331; 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