{"id":2016,"date":"2019-04-26T11:41:29","date_gmt":"2019-04-26T09:41:29","guid":{"rendered":"https:\/\/re-preprod-entreprendre.fr\/rhone\/?p=2016"},"modified":"2022-04-13T10:53:53","modified_gmt":"2022-04-13T08:53:53","slug":"pure-olive","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/rhone\/2019\/04\/26\/pure-olive\/","title":{"rendered":"Elisabeth SCHLIBER et Fran\u00e7ois TOURNAY"},"content":{"rendered":"

Rencontre avec Elisabeth SCHLIBER et Fran\u00e7ois TOURNAY, cr\u00e9ateurs de la\u00a0<\/strong><\/span>soci\u00e9t\u00e9 PURE OLIVE<\/strong>.<\/strong><\/h2>\n

Pure Olive est une PME qui \u00e9labore et commercialise des produits d\u2019hygi\u00e8ne-beaut\u00e9 \u00ab 100 % propres et 0 % greenwashing \u00bb en grandes surfaces car nous voulons rendre la qualit\u00e9 accessible au plus grand nombre. Qu\u2019est-ce que cela signifie ? Que nos produits sont tous fabriqu\u00e9s avec des mati\u00e8res premi\u00e8res, dont l\u2019olive, qui ne contiennent aucun ingr\u00e9dient d\u00e9cri\u00e9. Ce qui apporte une exp\u00e9rience remarquable d\u00e8s la premi\u00e8re utilisation.<\/p>\n

\"\"<\/span><\/p>\n

\u00a0Quel est votre parcours ?\u00a0<\/span><\/em><\/span><\/p>\n

Fran\u00e7ois\u00a0: une vie d\u00e9di\u00e9e au commerce. Apr\u00e8s avoir d\u00e9marr\u00e9 dans le commerce de proximit\u00e9, puis la grande distribution, j\u2019ai ensuite int\u00e9gr\u00e9 un sch\u00e9ma plus classique de vente dans des multinationales et grosses PME\u00a0: des fonctions d\u2019attach\u00e9 commercial jusqu\u2019aux fonctions de direction commerciale et marketing, en France et \u00e0 l\u2019international.<\/em><\/p>\n

Elisabeth\u00a0: en grande distribution pendant 18 ans, j\u2019ai occup\u00e9 des postes en magasin et en centrale d\u2019achats sur les march\u00e9s fran\u00e7ais et internationaux. Mon expertise des cat\u00e9gories de l\u2019hygi\u00e8ne-beaut\u00e9, je l\u2019ai acquise en op\u00e9rant sur ce march\u00e9 depuis bient\u00f4t 20 ans, avec une parenth\u00e8se sur les boissons, p\u00e9riode \u00e0 laquelle j\u2019ai rencontr\u00e9 Fran\u00e7ois.<\/em><\/p>\n

Comment avez-vous eu l\u2019id\u00e9e de vous lancer dans l\u2019entrepreneuriat\u00a0?<\/span><\/em><\/p>\n

\"\"<\/p>\n

Fran\u00e7ois\u00a0: c\u2019est depuis toujours un projet de vie. J\u2019ai grandi et ai \u00e9t\u00e9 t\u00e9moin des joies et difficult\u00e9s de l\u2019entrepreneuriat dans l\u2019entreprise de mon p\u00e8re. Il \u00e9tait donc \u00e9vident pour moi de cr\u00e9er de la valeur, ce que j\u2019ai fait d\u00e8s ma premi\u00e8re cr\u00e9ation d\u2019entreprise en 2006.<\/em><\/p>\n

Elisabeth\u00a0: j\u2019ai quitt\u00e9 le nid douillet de la multinationale pour tenter l\u2019aventure de l\u2019entrepreneuriat car j\u2019\u00e9tais persuad\u00e9e qu\u2019il y avait une place pour des produits de qualit\u00e9 dans ces cat\u00e9gories. J\u2019avais tellement vu de marques aux positionnements marketing diff\u00e9rents mais avec au final les m\u00eames compositions produit, ou presque, que j\u2019\u00e9tais certaine que les consommateurs feraient le m\u00eame chemin que j\u2019avais pu faire. J\u2019ai v\u00e9cu la fameuse \u00ab\u00a0crise\u00a0\u00bb des parabens et ai vite compris que les industriels n\u2019\u00e9taient pas pr\u00eats \u00e0 faire les efforts suffisants pour aller au bout du principe de pr\u00e9caution. L\u2019entrepreneuriat a donc \u00e9t\u00e9 l\u2019\u00e9vidence pour aller au bout de mes convictions.<\/em><\/p>\n

Quel \u00e0 \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment d\u00e9clencheur qui vous a pouss\u00e9 \u00e0 cr\u00e9er votre soci\u00e9t\u00e9\u00a0?<\/em><\/span><\/p>\n

Elisabeth\u00a0: fin 2016 je voulais initialement cr\u00e9er une entreprise seule et j\u2019ai eu la chance de renouer avec Fran\u00e7ois \u00e0 qui j\u2019ai soumis le concept. Nous avons vite vu l\u2019int\u00e9r\u00eat de partir ensemble car nous avons des compl\u00e9mentarit\u00e9s dans nos exp\u00e9riences et comp\u00e9tences. Et nous avons alors construit Pure Olive sur nos valeurs communes.<\/em><\/p>\n

Fran\u00e7ois\u00a0: pour moi, l\u2019\u00e9l\u00e9ment d\u00e9clencheur \u00e9tait bien le partage des valeurs communes. Cette notion \u00e9tant la cl\u00e9 pour une r\u00e9ussite d\u2019entreprise port\u00e9e par deux personnes.<\/em><\/p>\n

Votre vision \u00e0 5 ans :<\/em><\/span><\/p>\n

Notre ambition est de prendre 1 % de part de march\u00e9. Toutefois, \u00e0 l\u2019\u00e9ch\u00e9ance de 5 ans, il nous semble que 0.5% serait d\u00e9j\u00e0 une grande r\u00e9ussite (cat\u00e9gories Savons + Bain\/Douche = 850 M\u20ac). Notre diff\u00e9rence et notre taille nous imposent d\u2019\u00eatre prudents sur notre place future dans le march\u00e9.\u00a0<\/em>Pour autant, les aspirations en mati\u00e8re de transparence et de compositions de la part du consommateur, nous confortent dans notre positionnement.<\/em><\/p>\n

Pourquoi vous faire accompagner par le R\u00e9seau Entreprendre Rh\u00f4ne ?<\/span><\/em><\/p>\n

Nous avons d\u00e9j\u00e0 la chance deux et d\u2019\u00eatre compl\u00e9mentaires et compatibles. Mais nous savons aussi que nous avons des zones de progr\u00e8s. Nous avons \u00e9t\u00e9 attir\u00e9s par l\u2019\u00e9tat d\u2019esprit du RE. Dans nos carri\u00e8res respectives, nous avons nous-m\u00eame accompagn\u00e9 de nombreuses personnes et en avons pris du plaisir.<\/em><\/p>\n

Au stade o\u00f9 nous sommes dans notre aventure entrepreneuriale, nous nous sommes dit que \u00e7a nous donnerait un boost additionnel d\u2019\u00eatre accompagn\u00e9 et le RE a \u00e9t\u00e9 l\u2019\u00e9vidence pour nous.<\/em><\/p>\n

D\u2019ailleurs, nous ne le regrettons pas car depuis le d\u00e9but de notre parcours de progr\u00e8s, nous avons appr\u00e9ci\u00e9 la bienveillance et la pertinence des personnes rencontr\u00e9es et certains retours nous ont d\u00e9j\u00e0 amen\u00e9 \u00e0 progresser.<\/em><\/p>\n

Une phrase qui vous d\u00e9crit :<\/span><\/em><\/p>\n

On fait les choses s\u00e9rieusement sans se prendre au s\u00e9rieux.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

“On fait les choses s\u00e9rieusement sans se prendre au s\u00e9rieux”<\/p>\n","protected":false},"author":33,"featured_media":3198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages-laureats","testimonials"],"acf":[],"yoast_head":"\nElisabeth SCHLIBER et Fran\u00e7ois TOURNAY - R\u00e9seau Entreprendre Rh\u00f4ne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reseau-entreprendre.org\/rhone\/2019\/04\/26\/pure-olive\/\" \/>\n<meta property=\"og:locale\" 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