{"id":2850,"date":"2019-12-03T15:07:55","date_gmt":"2019-12-03T14:07:55","guid":{"rendered":"https:\/\/re-preprod-entreprendre.fr\/rhone\/?p=2850"},"modified":"2022-04-13T10:53:52","modified_gmt":"2022-04-13T08:53:52","slug":"kopajoy","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/rhone\/2019\/12\/03\/kopajoy\/","title":{"rendered":"Marion PIRAZZI"},"content":{"rendered":"

Rencontre avec Marion PIRAZZI,<\/strong> fondatrice de KOPAJOY<\/strong><\/span><\/h2>\n

\"\"<\/p>\n

Kopajoy a pour mission de renforcer la complicit\u00e9 des familles de mani\u00e8re ludique.<\/p>\n

En s\u2019appuyant sur notre m\u00e9thode novatrice, le family-building, nous concevons des exp\u00e9riences ludiques et f\u00e9d\u00e9ratrices avec un double objectif\u00a0: chouchouter les familles et aider les professionnels du tourisme (h\u00f4tels, clubs de vacances et r\u00e9sidences de tourisme) \u00e0 augmenter leur attractivit\u00e9 aupr\u00e8s des familles.<\/p>\n

\u00a0Quel est ton parcours ?<\/i><\/span><\/span><\/p>\n

Dipl\u00f4m\u00e9e de GEM (Grenoble Ecole de Management), j\u2019ai travaill\u00e9 pendant 7 ans, \u00e0 Nice puis \u00e0 Bruxelles, comme chef de produits dans le secteur du tourisme pour des clients grands comptes. De retour \u00e0 Lyon en 2017, j\u2019ai particip\u00e9 au programme AVARAP (une m\u00e9thode collaborative pour booster sa vie professionnelle) pour faire le point et pr\u00e9parer la suite de ma carri\u00e8re. Suite \u00e0 quoi, j\u2019ai commenc\u00e9 l\u2019aventure Kopajoy, accompagn\u00e9e par le Rep\u00e8re des Cr\u00e9ateurs \u00e0 Tassin.<\/p>\n

\"\"<\/p>\n

\u00a0<\/span>Comment as-tu eu l\u2019id\u00e9e de te lancer dans l\u2019entrepreneuriat et q<\/span><\/em>uel \u00e0 \u00e9t\u00e9 l\u2019\u00e9l\u00e9ment d\u00e9clencheur ?<\/em><\/p>\n

La volont\u00e9 d\u2019entreprendre et de d\u00e9velopper de z\u00e9ro un projet puis une entreprise m\u2019a toujours anim\u00e9e. A 15 ans d\u00e9j\u00e0, j\u2019avais convaincu une amie de se lancer avec moi dans l\u2019animation d\u2019\u00e9v\u00e9nements pour enfants.<\/p>\n

Ma motivation a encore grandi en \u00e9cole de commerce (l\u2019\u00e9cole de Grenoble accordant une place importante \u00e0 l\u2019innovation et \u00e0 l\u2019entrepreneuriat) avec deux projets d\u2019innovation, l\u2019un sur la s\u00e9curit\u00e9 routi\u00e8re, l\u2019autre sur le mobilier urbain, et enfin le choix de faire un master compl\u00e9mentaire en management de l\u2019innovation.<\/p>\n

Pendant mes 7 ann\u00e9es comme chef de produit, l\u2019entrepreneuriat a continu\u00e9 \u00e0 \u00eatre un fil rouge\u00a0: lors d\u2019une mission d\u2019un an d\u2019intrapreneuriat, puis avec plusieurs projets (dans la mode \u00e9thique, le chocolat belge) que je d\u00e9veloppais en dehors de mes heures de bureau.<\/p>\n

Il a fallu attendre 2018 et Kopajoy (le projet qui correspond aux besoins du march\u00e9, \u00e0 mes comp\u00e9tences et \u00e0 mes valeurs) pour que je passe du stade de projet \u00e0 l\u2019entreprise.<\/p>\n

Ta vision \u00e0 5 ans :<\/span><\/em><\/p>\n

Des familles \u00e9panouies qui ont \u00ab grandi \u00bb avec Kopajoy. Des relations de confiance et de long-terme d\u00e9velopp\u00e9es avec nos clients B2B, h\u00f4tels, clubs de vacances et r\u00e9sidences de tourisme, pour les aider \u00e0 relever les d\u00e9fis du secteur du tourisme, en pleine mutation. Une \u00e9quipe internationale qui d\u00e9veloppe des exp\u00e9riences toujours plus riches d\u2019\u00e9motions et de sens pour toutes les familles. Une m\u00e9thode de family-building, sans cesse perfectionn\u00e9e, gr\u00e2ce aux collaborations men\u00e9es avec des experts issus de disciplines compl\u00e9mentaires.<\/p>\n

Pourquoi te faire accompagner par le R\u00e9seau Entreprendre Rh\u00f4ne ?<\/span><\/em><\/p>\n

Depuis le d\u00e9but, je d\u00e9veloppe Kopajoy en co-cr\u00e9ation : avec les familles pour comprendre leurs besoins et \u00e9prouver les activit\u00e9s, avec les experts des familles et de la parentalit\u00e9 pour cr\u00e9er la m\u00e9thode de family-building, avec des partenaires pour tester et d\u00e9velopper l\u2019offre, etc. Il \u00e9tait \u00e9vident pour moi que le d\u00e9veloppement de Kopajoy se poursuive en co-cr\u00e9ant. Selon moi, le R\u00e9seau Entreprendre Rh\u00f4ne incarne parfaitement cette valeur\u00a0: \u00e9changer, s\u2019entraider, apprendre les uns des autres pour grandir ensemble.<\/p>\n

Une phrase qui te d\u00e9crit :<\/span><\/em><\/p>\n

Mes carburants pour avancer (100% \u00e9nergies renouvelables !) : cr\u00e9er + \u00e9changer + apprendre.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Cr\u00e9er + \u00e9changer + apprendre”<\/p>\n","protected":false},"author":33,"featured_media":3174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages-laureats","testimonials"],"acf":[],"yoast_head":"\nRencontre avec Marion PIRAZZI, laur\u00e9ate Reseau Entreprendre Rhone<\/title>\n<meta name=\"description\" content=\"Laur\u00e9ate Reseau Entreprendre Rhone, Marion vous raconte son parcours et sa cr\u00e9ation de KOPAJOY qui a pour mission de renforcer la complicit\u00e9 des familles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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