{"id":5525,"date":"2022-02-22T09:29:38","date_gmt":"2022-02-22T08:29:38","guid":{"rendered":"https:\/\/www.reseau-entreprendre.org\/rhone\/?p=5525"},"modified":"2022-04-13T10:53:31","modified_gmt":"2022-04-13T08:53:31","slug":"diane-roubert","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/rhone\/2022\/02\/22\/diane-roubert\/","title":{"rendered":"Diane ROUBERT"},"content":{"rendered":"\n
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\u00ab\u00a0Etre Laur\u00e9at du R\u00e9seau Entreprendre c’est aussi pour moi une forme de validation de la pertinence de mon projet et de son business model<\/em>\u00bb<\/em><\/strong><\/p><\/blockquote><\/figure>\n<\/div>\n<\/div>\n\n\n\n

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Fontaines \u00e0 eau design et durable pour les ERP<\/p>\n\n\n\n

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Quel est ton parcours ?<\/strong><\/em><\/h4>\n\n\n\n
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J’ai fait l’\u00e9cole de commerce Neoma. J’ai ensuite travaill\u00e9 dans des grands groupes pendant 12 ans (Bouygues Tel et BNPP Real Estate) en France et \u00e0 l’\u00e9tranger (Duba\u00ef), \u00e0 des postes vari\u00e9s (marketing et commercial principalement). J’ai cr\u00e9\u00e9 une premi\u00e8re soci\u00e9t\u00e9 en 2015 : Positive Nudge. C’est un cabinet de conseil qui accompagne les entreprises dans l’adoption de comportements \u00e9co-responsables au quotidien, gr\u00e2ce \u00e0 la m\u00e9thode du nudge. J’ai en parall\u00e8le cr\u00e9\u00e9 un espace de coworking \u00e0 Lyon. <\/p>\n\n\n\n

En 2019, j’ai d\u00e9cid\u00e9 de mettre toute mon \u00e9nergie au service d’une cause qui me tient \u00e0 coeur : venir \u00e0 bout des plastiques \u00e0 usage unique ! Je me suis attaqu\u00e9e en particulier \u00e0 la bouteille en plastique et j’ai cr\u00e9\u00e9 Water Lover qui est devenu TWYD en 2021.<\/p>\n\n\n\n

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Comment as-tu eu l’id\u00e9e de te lancer dans l’entrepreneuriat ?<\/strong><\/em><\/h4>\n\n\n\n
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Il para\u00eet que pour \u00eatre un bon acteur du changement, il faut avoir un sujet qui vous \u00e9nerve vraiment. Et bien moi ce sujet, c’est la surconsommation de bouteilles d’eau en plastique en France. Alors m\u00eame que notre eau du robinet est parmi les meilleurs au monde et que l’on sait que les bouteilles en plastique sont les d\u00e9chets les plus retrouv\u00e9s sur les plages, qu’elles sont source de gaspillage de mati\u00e8re premi\u00e8re, qu’elles engendrent des \u00e9missions de CO2 importantes… Bref, comme je suis une personne curieuse, cr\u00e9ative et dynamique, je savais que je pouvais cr\u00e9er un nouveau produit qui permettrait d’adresser ce probl\u00e8me efficacement.<\/p>\n\n\n\n

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” Ma premi\u00e8re ambition est de g\u00e9n\u00e9rer un changement dans les comportements, faire en sorte que les fran\u00e7ais changent leurs habitudes de consommation et privil\u00e9gient le r\u00e9utilisable plut\u00f4t que le jetable “<\/em><\/p><\/blockquote><\/figure>\n\n\n\n

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Ta vision \u00e0 5 ans ?<\/strong><\/em> <\/strong><\/em><\/h4>\n\n\n\n
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Ma premi\u00e8re ambition est de g\u00e9n\u00e9rer un changement dans les comportements, faire en sorte que les fran\u00e7ais changent leurs habitudes de consommation et privil\u00e9gient le r\u00e9utilisable plut\u00f4t que le jetable. Le plus important pour nous est donc l’impact que nous pourrons avoir et le nombre de bouteilles d’eau qui auront \u00e9t\u00e9 \u00e9vit\u00e9es gr\u00e2ce \u00e0 Twyd. Dans 5 ans j’esp\u00e8re que nous parlerons de centaines de millions.<\/p>\n\n\n\n

Pour que cela fonctionne, il faut bien s\u00fbr que notre d\u00e9veloppement se fasse de fa\u00e7on vertueuse, avec une base financi\u00e8re saine, un business model vertueux et une grande qualit\u00e9 d’ex\u00e9cution. <\/p>\n\n\n\n

Par ailleurs, j’aimerais que dans 5 ans, nous soyons au moins 20 collaborateurs, que nous ayons d\u00e9velopp\u00e9 toute une gamme de fontaines \u00e0 eau, mais aussi de contenants et que nous soyons aussi en mesure de proposer des solutions pour concurrencer les autres types de boissons en bouteille.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Pourquoi te faire accompagner par le R\u00e9seau ?<\/strong><\/em><\/h4>\n\n\n\n
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J’ai mont\u00e9 Twyd toute seule, sans associ\u00e9. Je ne connaissais ni l’industrie, la fabrication, la distribution, ni le monde de l’eau… Bref je d\u00e9couvre tout au fur et \u00e0 mesure. C’est une prise de risque importante, m\u00eame si je m’entoure d’experts. J’attends du R\u00e9seau entreprendre qu’il me mette en relation avec un mentor qui saura m’\u00e9couter, me conseiller, me challenger. J’attends aussi de ma promo de rencontrer d’autres entrepreneurs avec qui je pourrais \u00e9changer sur mes probl\u00e9matiques quotidiennes.<\/p>\n\n\n\n

Etre Laur\u00e9at du R\u00e9seau Entreprendre c’est aussi pour moi une forme de validation de la pertinence de mon projet et de son business model. Par ailleurs, je sais que les investisseurs sont rassur\u00e9s de savoir qu’une jeune entreprise est accompagn\u00e9e par le R\u00e9seau. C’est un gage de confiance.<\/p>\n\n\n\n

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Vous aussi vous vous souhaitez \u00eatre accompagn\u00e9<\/strong> ? D\u00e9couvrez nos diff\u00e9rents parcours<\/strong> d’accompagnement !<\/p>\n<\/div><\/div>\n\n\n\n

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NOS PARCOURS<\/strong><\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Etre Laur\u00e9at du R\u00e9seau Entreprendre c’est aussi pour moi une<\/p>\n","protected":false},"author":33,"featured_media":5532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages-laureats","testimonials"],"acf":[],"yoast_head":"\nDiane ROUBERT - R\u00e9seau Entreprendre Rh\u00f4ne<\/title>\n<meta name=\"description\" content=\"Laur\u00e9ate Reseau Entreprendre Rhone, Diane ROUBERT vous raconte son parcours et la cr\u00e9ation de TWYD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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