{"id":8934,"date":"2026-05-06T11:17:41","date_gmt":"2026-05-06T09:17:41","guid":{"rendered":"https:\/\/www.reseau-entreprendre.org\/rhone\/?p=8934"},"modified":"2026-05-06T14:37:09","modified_gmt":"2026-05-06T12:37:09","slug":"growth-room-x-reseau-entreprendre-rhone-une-expertise-en-acquisition-digitale-au-service-des-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/rhone\/2026\/05\/06\/growth-room-x-reseau-entreprendre-rhone-une-expertise-en-acquisition-digitale-au-service-des-entrepreneurs\/","title":{"rendered":"Growth Room x R\u00e9seau Entreprendre Rh\u00f4ne : une expertise en acquisition digitale au service des entrepreneurs"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Pour un entrepreneur, trouver ses premiers clients, clarifier sa <strong>strat\u00e9gie d\u2019acquisition<\/strong> et acc\u00e9l\u00e9rer sa <strong>g\u00e9n\u00e9ration de leads<\/strong> sont souvent des \u00e9tapes d\u00e9cisives.<\/p>\n\n\n\n<p>C\u2019est pour r\u00e9pondre \u00e0 ces enjeux que <a href=\"https:\/\/growthroom.co\"><strong>Growth Room<\/strong><\/a>, agence de <strong>growth marketing<\/strong> fond\u00e9e par <strong>Sacha AZOULAY<\/strong>, s\u2019engage aux c\u00f4t\u00e9s du <strong>R\u00e9seau Entreprendre Rh\u00f4ne<\/strong> \u00e0 travers un partenariat en <strong>m\u00e9c\u00e9nat et du partage de comp\u00e9tences via du mentoring<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le parcours de Sacha : de l\u2019\u00e9cosyst\u00e8me startup \u00e0 la cr\u00e9ation de Growth Room<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.reseau-entreprendre.org\/rhone\/wp-content\/uploads\/sites\/32\/2026\/05\/Growth-1024x1024.png\" alt=\"\" class=\"wp-image-8935\" srcset=\"https:\/\/www.reseau-entreprendre.org\/rhone\/wp-content\/uploads\/sites\/32\/2026\/05\/Growth-1024x1024.png 1024w, https:\/\/www.reseau-entreprendre.org\/rhone\/wp-content\/uploads\/sites\/32\/2026\/05\/Growth-300x300.png 300w, https:\/\/www.reseau-entreprendre.org\/rhone\/wp-content\/uploads\/sites\/32\/2026\/05\/Growth-150x150.png 150w, https:\/\/www.reseau-entreprendre.org\/rhone\/wp-content\/uploads\/sites\/32\/2026\/05\/Growth-768x768.png 768w, https:\/\/www.reseau-entreprendre.org\/rhone\/wp-content\/uploads\/sites\/32\/2026\/05\/Growth-500x500.png 500w, https:\/\/www.reseau-entreprendre.org\/rhone\/wp-content\/uploads\/sites\/32\/2026\/05\/Growth-130x130.png 130w, https:\/\/www.reseau-entreprendre.org\/rhone\/wp-content\/uploads\/sites\/32\/2026\/05\/Growth-100x100.png 100w, https:\/\/www.reseau-entreprendre.org\/rhone\/wp-content\/uploads\/sites\/32\/2026\/05\/Growth.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Avant de lancer <strong>Growth Room<\/strong>, Sacha \u00e9volue d\u00e8s <strong>2017<\/strong> dans l\u2019accompagnement de startups au sein d\u2019un incubateur. Il poursuit ensuite son parcours \u00e0 <strong>San Francisco<\/strong>, o\u00f9 il occupe un poste de <strong>Head of Growth<\/strong> chez Dreem.<\/p>\n\n\n\n<p>C\u2019est de cette exp\u00e9rience qu\u2019est n\u00e9 un constat simple : sur les sujets de <strong>growth marketing<\/strong>, beaucoup d\u2019acteurs savent bien parler strat\u00e9gie, mais trop peu savent vraiment ex\u00e9cuter avec exigence et impact.<\/p>\n\n\n\n<p>En cr\u00e9ant Growth Room en 2020, Sacha fait donc le choix de b\u00e2tir une agence plus concr\u00e8te, plus orient\u00e9e r\u00e9sultats, retours sur investissement et plus utile aux entreprises qui veulent structurer leur d\u00e9veloppement commercial.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Growth Room<\/strong>, une agence experte en acquisition digitale et growth marketing<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Cr\u00e9\u00e9e en <strong>2020<\/strong>, Growth Room accompagne aujourd\u2019hui principalement des <strong>PME et ETI<\/strong> sur leurs enjeux de d\u00e9veloppement commercial notamment la croissance et et l\u2019acquisition de clients. Bas\u00e9e \u00e0 Paris, l\u2019\u00e9quipe de 40 personnes op\u00e8re dans tout la France en full digital et s\u2019est sp\u00e9cialis\u00e9e sur un sujet cl\u00e9 pour toutes les entreprises en croissance : <strong>l\u2019acquisition digitale<\/strong>.<\/p>\n\n\n\n<p>Son positionnement repose sur une conviction forte : une entreprise ne peut pas se d\u00e9velopper durablement sans une <strong>strat\u00e9gie d\u2019acquisition<\/strong> claire, pilot\u00e9e et adapt\u00e9e \u00e0 son march\u00e9. Et cette expertise ne peut pas \u00eatre remplac\u00e9 par du g\u00e9n\u00e9ralisme ou uniquement de l\u2019IA. Pour cela, Growth Room s\u2019appuie sur trois grands p\u00f4les d\u2019expertise :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publicit\u00e9 digitale &#8211; Paid Acquisition<\/h3>\n\n\n\n<p>L\u2019agence con\u00e7oit et pilote des campagnes sur <strong>Meta Ads, Google Ads et LinkedIn<\/strong> <strong>Ads<\/strong> afin de g\u00e9n\u00e9rer du trafic qualifi\u00e9, des conversions et de nouveaux clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sales &amp; RevOps (fusion Sales Ops + CRM)<\/h3>\n\n\n\n<p>Growth Room accompagne aussi les entreprises B2B dans la structuration des process comemrciaux, l\u2019optimisation CRM, la prospection outbound (LinkedIn, email) hyper cibl\u00e9e, afin d\u2019am\u00e9liorer les taux de conversion et g\u00e9n\u00e9rer des leads qualifi\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO \/ GEO (LLM \/ IA)<\/h3>\n\n\n\n<p>Enfin, l\u2019agence travaille la visibilit\u00e9 des entreprises sur Google, mais aussi sur les nouveaux usages li\u00e9s \u00e0 l\u2019IA, comme <strong>ChatGPT, Gemini ou Claude<\/strong>.<\/p>\n\n\n\n<p>En r\u00e9unissant ces expertises, Growth Room couvre 80% des probl\u00e9matiques li\u00e9es \u00e0 l\u2019<strong>acquisition digitale<\/strong> et \u00e0 la croissance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019acquisition digitale est un enjeu majeur pour les entrepreneurs<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Quand une entreprise se lance ou change d\u2019\u00e9chelle, l\u2019acquisition devient tr\u00e8s vite un sujet prioritaire. Sans clients, il n\u2019y a pas de croissance. Sans m\u00e9thode, les actions men\u00e9es risquent d\u2019\u00eatre dispers\u00e9es, co\u00fbteuses ou peu efficaces.<\/p>\n\n\n\n<p>C\u2019est pourquoi \u00eatre accompagn\u00e9 par des experts en <strong>acquisition digitale<\/strong>, en <strong>growth marketing<\/strong> et en <strong>g\u00e9n\u00e9ration de leads<\/strong> peut faire gagner un temps pr\u00e9cieux aux dirigeants.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9seau Entreprendre Rh\u00f4ne et <strong>Growth Room<\/strong> : un partenariat concret pour aider les entrepreneurs \u00e0 structurer leur strat\u00e9gie d\u2019acquisition<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Ce partenariat repose sur une conviction partag\u00e9e : <strong>un entrepreneur ne devrait jamais avancer seul<\/strong>. Depuis plus de 30 ans, le R\u00e9seau Entreprendre Rh\u00f4ne accompagne les cr\u00e9ateurs d\u2019emplois gr\u00e2ce \u00e0 l\u2019exp\u00e9rience de chefs d\u2019entreprise engag\u00e9s, dans une logique de gratuit\u00e9, de r\u00e9ciprocit\u00e9 et de bienveillance.<\/p>\n\n\n\n<p>Dans le cadre de son partenariat avec le R\u00e9seau Entreprendre Rh\u00f4ne, Growth Room met son expertise au service des entrepreneurs accompagn\u00e9s par le R\u00e9seau, notamment \u00e0 travers des <strong>Office Hours<\/strong>.<\/p>\n\n\n\n<p>Ces rendez-vous, organis\u00e9s sur des formats courts de <strong>30 minutes<\/strong>, permettent d\u2019aborder des sujets tr\u00e8s op\u00e9rationnels**, pour permettre aux entrepreneurs de prendre du recul,** de mieux structurer leur approche commerciale et d\u2019identifier les leviers les plus pertinents pour passer un cap.<\/p>\n\n\n\n<p>\u00c0 travers ces Office Hours, le R\u00e9seau Entreprendre Rh\u00f4ne poursuit sa mission : aider les entrepreneurs \u00e0 se d\u00e9velopper en s\u2019entourant des bonnes personnes, au bon moment.<\/p>\n\n\n\n<p>En mettant son expertise au service des entrepreneurs du R\u00e9seau, Growth Room contribue \u00e0 un accompagnement plus complet, plus op\u00e9rationnel et encore plus utile pour les dirigeants qui veulent structurer leur croissance.<\/p>\n\n\n\n<p><em>Parce qu\u2019une bonne id\u00e9e ne suffit pas toujours. Encore faut-il savoir la transformer en croissance durable, en clients et en opportunit\u00e9s concr\u00e8tes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour un entrepreneur, trouver ses premiers clients, clarifier sa strat\u00e9gie<\/p>\n","protected":false},"author":33,"featured_media":8935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-8934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth Room x R\u00e9seau Entreprendre Rh\u00f4ne : une expertise en 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