{"id":1928,"date":"2018-12-13T14:53:28","date_gmt":"2018-12-13T13:53:28","guid":{"rendered":"https:\/\/www.reseau-entreprendre.org\/vendee\/?p=1928"},"modified":"2022-04-12T15:41:27","modified_gmt":"2022-04-12T13:41:27","slug":"nouvelle-laureate-macha-brizay-2","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/vendee\/2018\/12\/13\/nouvelle-laureate-macha-brizay-2\/","title":{"rendered":"[promo laur\u00e9ats 2018] Macha BRIZAY"},"content":{"rendered":"<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2163 alignleft\" src=\"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2018\/12\/191_BRIZAY-1.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2018\/12\/191_BRIZAY-1.jpg 400w, https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2018\/12\/191_BRIZAY-1-150x150.jpg 150w, https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2018\/12\/191_BRIZAY-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><span style=\"color: #268597\">191\u00e8me laur\u00e9ate de R\u00e9seau Entreprendre\u00ae Vend\u00e9e, Macha BRIZAY cr\u00e9e la soci\u00e9t\u00e9 <strong><em>BraXiere et cetera,<\/em><\/strong> sp\u00e9cialis\u00e9e dans la lingerie innovante.<\/span><\/h2>\n<p>Avant de poser ses valises en Vend\u00e9e, Macha Brizay a parcouru le monde pendant pr\u00e8s de 24 ans. Apr\u00e8s des \u00e9tudes de textile, elle a multipli\u00e9 les exp\u00e9riences dans l\u2019industrie de la lingerie de luxe, en contr\u00f4le qualit\u00e9, et d\u00e9veloppement de nouveaux produits, pour plus de 50 marques internationales. Apr\u00e8s 4 ans chez Victoria Secret comme directrice technique \u00e0 Hong Kong puis New York, Macha Brizay rentre en France et s\u2019installe en Vend\u00e9e en 2014.<\/p>\n<p>Ce sera d\u00e9sormais son nouvel ancrage pour se lancer dans une aventure qui s\u2019inscrit dans la continuit\u00e9 de son parcours\u00a0: <strong>\u00ab\u00a0BraXiere et cetera<\/strong>\u00a0\u00bb. Le concept est n\u00e9 d\u2019un constat et la maitrise des techniques des fa\u00e7onnage de lingerie qu\u2019elle a acquis pendant pr\u00e8s de 30 ans.<\/p>\n<p>Aujourd\u2019hui, Macha sollicite R\u00e9seau Entreprendre\u00ae Vend\u00e9e pour l\u2019accompagner dans le lancement de son projet. \u00ab\u00a0<em>J\u2019ai constat\u00e9 que trop peu de marques se pr\u00e9occupent des personnes en perte d\u2019autonomie, de ces corps changeants naturellement ou ayant subi des op\u00e9rations et il faut bien reconnaitre que le march\u00e9 des seniors foisonne de soutiens-gorge que ma grand-m\u00e8re portait d\u00e9j\u00e0\u2026il y a 50 ans\u00a0!<\/em>\u00a0\u00bb, poursuit-elle. \u00ab\u00a0<em>De m\u00eame, si le cancer du sein fait moins de victimes, il handicape et les soutiens-gorge post-mastectomie ne sont pas adapt\u00e9s : ils restent structur\u00e9s, ne r\u00e9pondent \u00e0 aucune ergonomie particuli\u00e8re et ne s\u2019ajustent pas aux modifications du corps.\u00a0<strong>J\u2019ai donc cr\u00e9\u00e9 l\u2019entreprise \u2018BraXiere et cetera\u2019 afin d\u2019aider toutes les femmes \u00e0 rester f\u00e9minine et \u00e0 garder leur autonomie le plus longtemps possible.\u00a0\u00bb<\/strong><\/em>.<\/p>\n<p>La BraXi\u00e8re est un soutien-gorge en 2 parties, qui s\u2019adapte parfaitement au corps et r\u00e9pond aux probl\u00e8mes d\u2019asym\u00e9trie. Sur le m\u00eame principe d\u2019ergonomie, Macha a \u00e9galement con\u00e7u une la Xulotte\u00a0! une culotte con\u00e7ue pour les femmes en perte d\u2019autonomie, qui s\u2019ouvre enti\u00e8rement, se croise en haut des cuisses et se referme par-devant avec une attache discr\u00e8te.\u00a0 Comme pour la BraXiere, les tissus utilis\u00e9s sont rigoureusement s\u00e9lectionn\u00e9s pour leurs capacit\u00e9s techniques qui allient confort, souplesse et maintien.<\/p>\n<p>Macha Brizay pr\u00e9voit une distribution large de sa lingerie innovante\u00a0: aupr\u00e8s du grand public, via le site internet et les salons\u00a0; et des professionnels de la sant\u00e9, via un r\u00e9seau de distributeurs sp\u00e9cialis\u00e9s du secteur m\u00e9dico-social.<\/p>\n<p><strong><span style=\"color: #268597\">Macha BRIZAY rejoint la promotion des laur\u00e9ats 2018 de R\u00e9seau Entreprendre\u00ae Vend\u00e9e en tant que laur\u00e9ate Start Innovation, b\u00e9n\u00e9ficiant ainsi d\u2019un accompagnement de 2 ans et d\u2019un Pr\u00eat d\u2019Honneur Territoire Innovation de 30\u00a0000 \u20ac.<\/span> <\/strong><\/p>\n<h3><span style=\"color: #ff971d\"><a style=\"color: #ff971d\" href=\"https:\/\/www.braxiere.com\/accueil.html#\/\" target=\"_blank\" rel=\"noopener\">www.braxiere.com<\/a><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>191\u00e8me laur\u00e9ate de R\u00e9seau Entreprendre\u00ae Vend\u00e9e, Macha BRIZAY cr\u00e9e la<\/p>\n","protected":false},"author":18,"featured_media":2160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-1928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-temoignages-laureats","news","testimonials"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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