{"id":8842,"date":"2024-10-24T17:43:10","date_gmt":"2024-10-24T15:43:10","guid":{"rendered":"https:\/\/www.reseau-entreprendre.org\/vendee\/?p=8842"},"modified":"2025-03-06T17:52:06","modified_gmt":"2025-03-06T16:52:06","slug":"kiabi-creation-franck-dufief","status":"publish","type":"post","link":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/","title":{"rendered":"KIABI (cr\u00e9ation) : Franck DUFIEF"},"content":{"rendered":"\n
\n
\n
\n
\n

Activit\u00e9 : enseigne de pr\u00eat-\u00e0-porter<\/em><\/strong><\/p>\n\n\n\n

La marque enseigne de pr\u00eat-\u00e0-porter KIABI<\/strong> a \u00e9t\u00e9 cr\u00e9\u00e9e en 1978 \u00e0 Roncq (59) par Patrick Mulliez. KIABI<\/strong> a r\u00e9volutionn\u00e9 le pr\u00eat-\u00e0-porter fran\u00e7ais en inventant le tout premier concept de mode \u00e0 petits prix pour toute la famille.
En France, les magasins KIABI<\/strong> sont principalement situ\u00e9s dans les zones commerciales en p\u00e9riph\u00e9rie des villes. En 2024, Franck DUFIEF<\/strong> ouvre un magasin \u00e0 Fontenay-le-Comte.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n


Qu\u2019est-ce qui vous diff\u00e9rencie de vos concurrents ? <\/strong><\/p>\n\n\n\n

Franck : \u00ab Notre marque Kiabi habille toute la famille \u00e0 petit prix avec des produits de qualit\u00e9 (homme, femme, enfant, b\u00e9b\u00e9) et c’est bien ce positionnement qui nous diff\u00e9rencie de nos concurrents et ce depuis 1978 ! \u00bb<\/em><\/p>\n\n\n\n

Quel est votre parcours ?<\/strong><\/p>\n\n\n\n

\u00ab Avant de cr\u00e9er ce magasin en affiliation j’ai travaill\u00e9 pendant 16 ann\u00e9es au sein du groupe KIABI en tant que directeur de magasin \u00e0 La Roche-sur-Yon. \u00bb<\/i><\/p>\n\n\n\n

Pourquoi avoir fait le choix de cette cr\u00e9ation ? <\/strong><\/p>\n\n\n\n

\u00ab J’ai fait le choix de cr\u00e9er un magasin KIABI \u00e0 Fontenay Le Comte, car sur cette partie du d\u00e9partement, notre marque enseigne n’\u00e9tait pas pr\u00e9sente. Les \u00e9tudes montrent que les habitants “du sud Vend\u00e9e” font souvent pas mal de kilom\u00e8tres pour trouver un magasin KIABI, ils vont par exemple \u00e0 Niort ou \u00e0 la Rochelle. En nous implantant \u00e0 Fontenay Le Comte nous nous rapprochons de nos clients. \u00bb<\/em><\/p>\n\n\n\n

\n
\n

Pourquoi vouloir \u00eatre accompagn\u00e9 par R\u00e9seau Entreprendre Vend\u00e9e ?<\/strong><\/p>\n\n\n\n

\u00ab Apr\u00e8s avoir lanc\u00e9 mon projet, j\u2019ai rapidement \u00e9t\u00e9 confront\u00e9 au tracas quotidien d\u2019un cr\u00e9ateur dirigeant d\u2019entreprise (administration banque\u2026) mes connaissances acquises au sein du groupe Mulliez sont un plus, mais force est de constater que l\u2019on peut se sentir parfois isol\u00e9 et seul face \u00e0 certaines d\u00e9cisions. \u00c9changer avec d\u2019autres dirigeants sur des domaines vari\u00e9s m\u2019apportera je pense \u00ab des cl\u00e9s \u00bb  que je pourrai appliquer au sein de mon entreprise. \u00bb<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Ville : Fontenay-le-Comte<\/strong>
Pr\u00eat d’Honneur : 30 000 \u20ac <\/strong><\/p>\n\n\n\n

Accompagnateur R\u00e9seau Entreprendre Vend\u00e9e : Eric Delhommeau – Groupe HFV<\/strong><\/p>\n\n\n\n

https:\/\/www.kiabi.com<\/a><\/p>\n\n\n\n

<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Activit\u00e9 : enseigne de pr\u00eat-\u00e0-porter La marque enseigne de pr\u00eat-\u00e0-porter<\/p>\n","protected":false},"author":18,"featured_media":9257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,24],"tags":[],"class_list":["post-8842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-laureats-2024","news",null],"acf":[],"yoast_head":"\nKIABI (cr\u00e9ation) : Franck DUFIEF - R\u00e9seau Entreprendre Vend\u00e9e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KIABI (cr\u00e9ation) : Franck DUFIEF - R\u00e9seau Entreprendre Vend\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Activit\u00e9 : enseigne de pr\u00eat-\u00e0-porter La marque enseigne de pr\u00eat-\u00e0-porter\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/\" \/>\n<meta property=\"og:site_name\" content=\"R\u00e9seau Entreprendre Vend\u00e9e\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-24T15:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T16:52:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2025\/01\/7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"324\" \/>\n\t<meta property=\"og:image:height\" content=\"220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"vendee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/\"},\"author\":{\"name\":\"vendee\",\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/#\\\/schema\\\/person\\\/97ed4c1b3ba9d2f59bfb33b9ee189f7b\"},\"headline\":\"KIABI (cr\u00e9ation) : Franck DUFIEF\",\"datePublished\":\"2024-10-24T15:43:10+00:00\",\"dateModified\":\"2025-03-06T16:52:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/\"},\"wordCount\":359,\"image\":{\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2025\\\/01\\\/7.png\",\"articleSection\":[\"Actualit\u00e9s\",\"Laur\u00e9ats 2024\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/\",\"url\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/\",\"name\":\"KIABI (cr\u00e9ation) : Franck DUFIEF - R\u00e9seau Entreprendre Vend\u00e9e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2025\\\/01\\\/7.png\",\"datePublished\":\"2024-10-24T15:43:10+00:00\",\"dateModified\":\"2025-03-06T16:52:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/#\\\/schema\\\/person\\\/97ed4c1b3ba9d2f59bfb33b9ee189f7b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2025\\\/01\\\/7.png\",\"contentUrl\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/wp-content\\\/uploads\\\/sites\\\/18\\\/2025\\\/01\\\/7.png\",\"width\":324,\"height\":220},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/2024\\\/10\\\/24\\\/kiabi-creation-franck-dufief\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KIABI (cr\u00e9ation) : Franck DUFIEF\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/#website\",\"url\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/\",\"name\":\"R\u00e9seau Entreprendre Vend\u00e9e\",\"description\":\"Un site utilisant Les sites de R\u00e9seau Entreprendre\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/#\\\/schema\\\/person\\\/97ed4c1b3ba9d2f59bfb33b9ee189f7b\",\"name\":\"vendee\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/70547e2bde971566282f4986d1a4d69efe1bf62a293ab358e9c3f9d6086fff53?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/70547e2bde971566282f4986d1a4d69efe1bf62a293ab358e9c3f9d6086fff53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/70547e2bde971566282f4986d1a4d69efe1bf62a293ab358e9c3f9d6086fff53?s=96&d=mm&r=g\",\"caption\":\"vendee\"},\"url\":\"https:\\\/\\\/www.reseau-entreprendre.org\\\/vendee\\\/author\\\/vendee\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KIABI (cr\u00e9ation) : Franck DUFIEF - R\u00e9seau Entreprendre Vend\u00e9e","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/","og_locale":"fr_FR","og_type":"article","og_title":"KIABI (cr\u00e9ation) : Franck DUFIEF - R\u00e9seau Entreprendre Vend\u00e9e","og_description":"Activit\u00e9 : enseigne de pr\u00eat-\u00e0-porter La marque enseigne de pr\u00eat-\u00e0-porter","og_url":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/","og_site_name":"R\u00e9seau Entreprendre Vend\u00e9e","article_published_time":"2024-10-24T15:43:10+00:00","article_modified_time":"2025-03-06T16:52:06+00:00","og_image":[{"width":324,"height":220,"url":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2025\/01\/7.png","type":"image\/png"}],"author":"vendee","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"vendee","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/#article","isPartOf":{"@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/"},"author":{"name":"vendee","@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/#\/schema\/person\/97ed4c1b3ba9d2f59bfb33b9ee189f7b"},"headline":"KIABI (cr\u00e9ation) : Franck DUFIEF","datePublished":"2024-10-24T15:43:10+00:00","dateModified":"2025-03-06T16:52:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/"},"wordCount":359,"image":{"@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/#primaryimage"},"thumbnailUrl":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2025\/01\/7.png","articleSection":["Actualit\u00e9s","Laur\u00e9ats 2024"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/","url":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/","name":"KIABI (cr\u00e9ation) : Franck DUFIEF - R\u00e9seau Entreprendre Vend\u00e9e","isPartOf":{"@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/#primaryimage"},"image":{"@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/#primaryimage"},"thumbnailUrl":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2025\/01\/7.png","datePublished":"2024-10-24T15:43:10+00:00","dateModified":"2025-03-06T16:52:06+00:00","author":{"@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/#\/schema\/person\/97ed4c1b3ba9d2f59bfb33b9ee189f7b"},"breadcrumb":{"@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/#primaryimage","url":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2025\/01\/7.png","contentUrl":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-content\/uploads\/sites\/18\/2025\/01\/7.png","width":324,"height":220},{"@type":"BreadcrumbList","@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/2024\/10\/24\/kiabi-creation-franck-dufief\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.reseau-entreprendre.org\/vendee\/"},{"@type":"ListItem","position":2,"name":"KIABI (cr\u00e9ation) : Franck DUFIEF"}]},{"@type":"WebSite","@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/#website","url":"https:\/\/www.reseau-entreprendre.org\/vendee\/","name":"R\u00e9seau Entreprendre Vend\u00e9e","description":"Un site utilisant Les sites de R\u00e9seau Entreprendre","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.reseau-entreprendre.org\/vendee\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.reseau-entreprendre.org\/vendee\/#\/schema\/person\/97ed4c1b3ba9d2f59bfb33b9ee189f7b","name":"vendee","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/70547e2bde971566282f4986d1a4d69efe1bf62a293ab358e9c3f9d6086fff53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/70547e2bde971566282f4986d1a4d69efe1bf62a293ab358e9c3f9d6086fff53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/70547e2bde971566282f4986d1a4d69efe1bf62a293ab358e9c3f9d6086fff53?s=96&d=mm&r=g","caption":"vendee"},"url":"https:\/\/www.reseau-entreprendre.org\/vendee\/author\/vendee\/"}]}},"_links":{"self":[{"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/posts\/8842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/comments?post=8842"}],"version-history":[{"count":0,"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/posts\/8842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/media\/9257"}],"wp:attachment":[{"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/media?parent=8842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/categories?post=8842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.reseau-entreprendre.org\/vendee\/wp-json\/wp\/v2\/tags?post=8842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}